Squarespace is one of the best known brands in the website building space. They do a ton of advertising with everything from podcasts to the Super Bowl and have a beautiful product with a long trusted history. I recently had a project that was a fit for a bundled website builder software. I gave Squarespace a try, along with several other brands. Here are my 5 pros, 5 cons, and full squarespace review.

But first, a bit of an overview. There are a lot of considerations that go into an choosing a website builder.

There are also a ton of options, tons of pricing – and really a thousand ways to get what you want in the end (aka for someone to type in a website address and see your information in their browser). Whether you are building a simple personal website or running a business, the way you build your site has a lot of consequences.

In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short-term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.

What Is Squarespace?

On the wide spectrum of website building solutions, Squarespace lives on the end that is all-inclusive and provides everything you need to get started and grow your website. It contrasts with solutions where you buy, install, and manage all the “pieces” of your website separately.

Using Squarespace is sort of like leasing and customizing an apartment in a really classy development instead of buying and owning your own house. You’re still in control of decor, cleaning, and everything living-wise – but you leave the construction, plumbing, security, and infrastructure to the property owner. That point is key because there’s usually a direct tradeoff between convenience and control.

Everything may fit together just right with a website builder like Squarespace, but that may or may not be what you’re looking for.